Apply for the SEO/GEO Growth Specialist
We’re looking for an SEO/GEO Growth Specialist to help drive organic discovery and growth in an increasingly AI-driven digital landscape. This is a growth-focused, non-engineering role combining SEO, Generative Engine Optimization (GEO), content-led discovery, experimentation, and data-driven optimization. The ideal candidate understands how users discover information through both traditional search engines and emerging AI-powered platforms and can turn those insights into actionable growth strategies. An AI-forward mindset and willingness to experiment with new tools and approaches are important for success in this role.
Key Responsibilities
- Develop and execute SEO and GEO strategies to increase qualified organic discovery and visibility.
- Identify opportunities to improve how users discover, evaluate, and engage with products and content.
- Optimize digital experiences for both traditional search engines and AI-powered search and answer engines.
- Analyze search behavior, traffic, engagement, customer journeys, and conversion data to identify growth opportunities.
- Conduct keyword, search-intent, competitor, and content research.
- Develop and run experiments across content, landing pages, messaging, information architecture, and other discovery experiences.
- Monitor changes in search algorithms, AI search behavior, and emerging discovery platforms.
- Work closely with content, marketing, product, design, and technical teams to execute growth initiatives.
- Define and track KPIs for SEO/GEO initiatives and use performance data to continuously optimize strategies.
- Explore and implement AI-powered tools and workflows to improve research, content development, analysis, and experimentation.
- Communicate insights, recommendations, and experiment results clearly to stakeholders.
Core Requirements
- 3+ years of experience in SEO, organic growth, growth marketing, content strategy, or a related field.
- Strong understanding of SEO, organic acquisition, search intent, keyword strategy, and content optimization.
- Understanding of GEO / Generative Engine Optimization and how AI is changing search and digital discovery.
- Experience using analytics and data to identify growth opportunities and measure performance.
- Experience designing or executing experiments and optimization initiatives.
- Strong analytical and problem-solving skills.
- Strong understanding of how content and digital experiences influence organic discovery and engagement.
- Excellent written and verbal communication skills in English.
- Ability to work independently in a remote, fast-paced environment.
Nice-to-Have
- Experience growing qualified organic traffic through SEO, content, and GEO.
- Hands-on experience with AI search or answer engines and how content is surfaced in AI-generated responses.
- Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, or similar platforms.
- Experience with A/B testing, conversion rate optimization, attribution, or growth experimentation.
- Experience using Generative AI and LLM-powered tools for research, content development, analysis, or optimization.
- Familiarity with technical SEO, structured data, and web analytics.
- Experience in a technology, SaaS, startup, or other fast-moving digital environment.
Additional
- US Timezone Overlap: 6-7h with PST.
- This is not a pure engineering role; the focus is on growth, organic discovery, experimentation, and optimization.
- Strong curiosity about AI and its impact on search and digital discovery.
- Comfortable testing new strategies, tools, and approaches in a rapidly evolving SEO/GEO landscape.
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